I'm practicing what I preach
As I get ready for the pre-sales of my book and as I start to line up radio, television, and print interviews to promote " There's No Business Without The Show" let me remind you some of the things you need to do to get booked for these venues.
#1 Know the audience. Who is being reached by the station, the program, or the publication, that you are trying to get an interview? Does your product or service match their audience? It doesn't do you or the station any good to try to be booked on a political radio talk show if your topic is how to get your house ready for the winter months. Make sure your message fits their message.
#2 What is the hook? What do you have to offer? Where's the sizzle? What can you bring to that program that nobody else can? Don't expect the booking agent to have a lot of time or interest in trying to get you to fit them. You must come out of the shoot with something interesting and informative that makes them want to book you. Have your angle ready and be ready to sell it.
#3 Success breeds success. When you are on a program make sure that you promote that. Bookers like to go where the buzz is. Try to create a buzz about your message so that the shows seek you out as much as you are seeking them out.
There's a lot of time and a lot of space that needs to be filled by the media. Fine tune your message and take advantage of the free publicity these sources can offer. If you are interesting and relevant to their audience you will generate new leads and sales. The media will have a story that generates interest in their product too. It is a win win situation.
#1 Know the audience. Who is being reached by the station, the program, or the publication, that you are trying to get an interview? Does your product or service match their audience? It doesn't do you or the station any good to try to be booked on a political radio talk show if your topic is how to get your house ready for the winter months. Make sure your message fits their message.
#2 What is the hook? What do you have to offer? Where's the sizzle? What can you bring to that program that nobody else can? Don't expect the booking agent to have a lot of time or interest in trying to get you to fit them. You must come out of the shoot with something interesting and informative that makes them want to book you. Have your angle ready and be ready to sell it.
#3 Success breeds success. When you are on a program make sure that you promote that. Bookers like to go where the buzz is. Try to create a buzz about your message so that the shows seek you out as much as you are seeking them out.
There's a lot of time and a lot of space that needs to be filled by the media. Fine tune your message and take advantage of the free publicity these sources can offer. If you are interesting and relevant to their audience you will generate new leads and sales. The media will have a story that generates interest in their product too. It is a win win situation.
posted by Tom Becka at
1:13 PM
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