How Susan Boyle can make you a better salsperson
I've been thinking a lot about Susan Boyle lately. How can you not? She's been all over every media source in the world.
You know Susan Boyle right? The homely singer Simon Cowell discovered on Britan's Got Talent.
What a great inspiration for people in sales.
#1) It's never too late to be a success. In our youth obsessed culture where too many people think you are washed up by the age of 40 this 47 year old old maid pops out of nowhere to become the biggest media sensation in years.
Imagine if she had thought that she was too old to try something new. What if she thought she wasn't young enough, or pretty enough, or connected enough to make it.
There were a million reasons why she could have talked herself out of even trying and I'll bet she did talk herself out trying many times before.
But this time she did try and she is going to be a big success no matter how the contest turns out.
#2) She turned her negatives into a positive.
If she was a 21 year old sex pot she wouldn't have made such an impact. There are countless 21 year old sex pots with great voices. The fact that she looked the way she did people had pre-judged her. They weren't expecting what was to come. The surprise element really made her stand out.
Which brings me to point #3.
Susan Boyle has created such a strong image that even if people don't remember the name they will remember the "frumpy 47 year old singer that had never been kissed."
That image will sell a lot of tickets. That image makes it easier to market her. That image makes her stand out in a way that she wouldn't have, if she was just another pretty face trying to make it on Broadway.
So the next time someone forwards you a video of Susan Boyle singing pay attention. She's making you a better salesperson.
You know Susan Boyle right? The homely singer Simon Cowell discovered on Britan's Got Talent.
What a great inspiration for people in sales.
#1) It's never too late to be a success. In our youth obsessed culture where too many people think you are washed up by the age of 40 this 47 year old old maid pops out of nowhere to become the biggest media sensation in years.
Imagine if she had thought that she was too old to try something new. What if she thought she wasn't young enough, or pretty enough, or connected enough to make it.
There were a million reasons why she could have talked herself out of even trying and I'll bet she did talk herself out trying many times before.
But this time she did try and she is going to be a big success no matter how the contest turns out.
#2) She turned her negatives into a positive.
If she was a 21 year old sex pot she wouldn't have made such an impact. There are countless 21 year old sex pots with great voices. The fact that she looked the way she did people had pre-judged her. They weren't expecting what was to come. The surprise element really made her stand out.
Which brings me to point #3.
Susan Boyle has created such a strong image that even if people don't remember the name they will remember the "frumpy 47 year old singer that had never been kissed."
That image will sell a lot of tickets. That image makes it easier to market her. That image makes her stand out in a way that she wouldn't have, if she was just another pretty face trying to make it on Broadway.
So the next time someone forwards you a video of Susan Boyle singing pay attention. She's making you a better salesperson.
posted by Tom Becka at
11:18 AM
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