Keep It Fresh

I'm going to go see Elton John and Billy Joel tonight in concert. These are two guys that have been playing the same songs for decades. It would be real easy for each of them to get on stage and just go through the motions.

But the reason they sold out an 18,000 seat venue in a flash is because the audience knows that when Billy Joel sings "My Life" or when Elton sings "Your Song" it will be sung with the same enthusiasm as if it was sung 35 years ago.

They have also switched things up a bit by touring together again to make it fresh and different for them and for the audience.

How does this apply to you in sales?

How many times have you given the same presentation? After a while you start to go through the motions. In your mind you start to think about your grocery list, while you are mouthing the words to your pitch. Your pitch loses it's punch if you just say the words without the passion.

Focus. Keep it Fresh. Just like the concert tonight, it may be the 75,000th time that they have sung the songs, but it's the first time most in the audience have heard them live.

Sing your song like it's the first time EVERY time.