Warren Buffett SuperStar!

I just spent the weekend at the Berkshire Hathaway meeting in Omaha with over 35,000 of my closet friends. Here I am at a Friday Night book signing event.

People were lined up at 5 in the morning waiting for doors to open at 6 for a presentation that doesn't begin until noon. Then people sat for hours listening to what Warren Buffett and Charlie Munger had to say.

Now granted, when you are one of the richest men in the world you will automatically command attention. But not THAT kind of attention unless you are entertaining them as well as educating them.

The meeting starts off with a humorous video, and then for hours Warren and Charlie charm the crowd with humor and information that is relevant to the audience.

The biggest rock stars can't get that many people in one room and hold their attention that long. Warren Buffett is truly a rock star. The people left that meeting feeling good about their investment in Berkshire Hathaway. Feeling good about Warren Buffett. And feeling better about their economic future.

Can you imagine over 35,000 people lining up for hours to hear a sales speech? Because that's what it was. It was a presentation to sell the Warren Buffett brand. It was a sales pitch to reassure the investors to stay with Berkshire Hathaway. It was a sales show for Dairy Queen, Geico, Fruit of the Loom and all the other Berkshire Companies.

Make sure that when your customers leave your sales presentations that they feel better then when it started. Entertain and inform them.